4M Real Estate: A Broker With More

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• July 15, 2025
• Posted by: slavica

https://myhome.at/4m-immobilien-ein-makler-mit-mehr/

For over 15 years, 4M Immobilien in Vienna has been writing a success story that cannot be reduced to price-per-square-metre figures and sales numbers. It is a story of people, visions – and a clear promise. A company portrait.

When Zoran Kalabic switched from the tourism industry to the booming Viennese real-estate world in the early 2000s, he had no idea that just a few years later he would found a company destined to shake up the local market. From his experience with international clients and his instinct for people, he developed the vision of a broker network that places great importance on diversity, openness and personal responsibility.

"Real estate," says Kalabic, as we sit in the garden of a current property for sale – a dream villa in Vienna's 21st municipal district, not far from the Alte Donau – "has always fascinated me." The Serbia-born entrepreneur gained his first experience at large franchise operations. But he wanted to set up his own business differently. Very differently.

The name 4M is no coincidence – and neither is the company slogan: Mein Makler mit Mehr… More experience, more awards, more recognition, more performance. The company lives up to this claim every day. With over 30,000 registered buyers and a team that speaks more than 30 languages, 4M is broadly positioned not only geographically but also culturally.

"In Vienna there are a great many foreign property seekers – immigrants, expats, students. It's not just about speaking their language, but also about understanding their culture," says Erich Schuller. The Viennese native returned in 2019 after a longer interlude in Berlin and today serves as a partner, visionary and dedicated service provider within the company. What attracted him in particular was not only the broad range of properties, but above all the company culture.

"No rigid territorial restrictions, freedom to develop, an international clientele – that convinced me," says Schuller. His influence is tangible today in many of the company's structures: from mentoring programmes and quality standards through to a clear focus on referrals and service excellence.

Service that goes beyond the sale

What sets 4M apart from many competitors is its comprehensive service promise. Buyers and sellers receive not only support with viewings and contract negotiations – the team also organises financing, notary appointments and tradespeople on request, and accompanies clients all the way to the handover of keys.

"People are at the heart of everything we do," emphasises Kalabic. "We help others get what they want – and then we get what we want too."

This philosophy is also reflected in the numbers: up to 1,000 new prospective buyers are added each month. "Every client is stored in our system with their specific search criteria," explains Kalabic. "Our agents can access this information, respond immediately and offer suitable properties – saving time and increasing the success rate."

Training instead of competition

Although every agent at 4M works as an independent partner, a family spirit prevails. New members – often career changers – receive intensive training, and the choice of workplace is flexible. "But everyone also has a desk with a computer here in our office," says Kalabic. The team meets once a week for a meeting.

"We encourage the exchange of ideas, build trust and ensure fairness and transparency through clear commission models," says Schuller. This collaborative approach avoids conflicts and strengthens identification with the company.

Five years, five awards, one promise

The high level of customer satisfaction is evident not only in referrals, but also in awards. Five times in a row, 4M was voted among the best estate agents in Austria by FINDMYHOME.AT – a verdict that comes directly from clients. "That is the most wonderful form of recognition," says Kalabic proudly. And it is at the same time an incentive to achieve even more.

Between 2009 and 2019, 4M was also the highest-revenue company in the ERA Group in Austria. Kalabic regularly travelled to conferences in the USA and brought international best practices back to Wien. "Many of our current structures are based on these experiences," he says. "Training, customer focus, internal programmes – much of it was developed back then and has been consistently carried forward ever since."

The courage to change – and to face the future

The challenges of the industry – high construction costs, rising interest rates, geopolitical uncertainties – are not a stumbling block for 4M, but a mandate to act. The company adapted early, relies on advice rather than scaremongering, and makes efficient use of digital tools.

"Anyone who stops getting better has stopped being good," is how Schuller sums up the company philosophy.

Tailored solutions for individual needs

Whether a rental property, building land or an apartment in need of renovation – 4M relies on diversity in its portfolio and individuality in its approach. International buyers receive advice in their native language, and the company takes over the entire transaction process upon request.

"Every property, every client is unique – and that is exactly how we treat them," emphasises Kalabic.

A striking example of the effectiveness of the 4M approach: a hard-to-sell property that had previously been listed for six months without success found a buyer through 4M within three weeks.

"Thanks to our database, we immediately knew who was a potential fit," recounts Schuller. "That was a typical case of genuine closeness to our clients."

The next steps: quality & growth

What comes next? Kalabic and Schuller agree: 4M should continue to grow – but never at the expense of quality. New agents are to be brought on board, existing structures strengthened and the range of services further expanded. "We want to stay at the top," says Kalabic in conclusion. "With expertise, innovative strength and, above all, a human touch."