Property Sale – Success in 5 Steps

Understanding your personal motivation for selling, developing your preferences for the course of the sales process, and getting to know all facets of the property are at the heart of a personal initial consultation. We analyse the strengths and weaknesses of the property from the perspective of prospective buyers and develop a strategy in line with your wishes. We make property marketing easier for you. Competent, enthusiastic about technology, and always at eye level. At every stage, 100% discretion is guaranteed.

Market Value Assessment of Your Property and Listing Price

Before the marketing of the property for sale can begin, the selling price should be determined carefully and on a solid basis. Because: if the price is set too low, the seller loses money. If the price is set too high, the property remains on the market for too long. Potential buyers suspect a catch, especially when the price gradually decreases. With such a pricing strategy, a beautiful property can quickly become a slow mover.

ATTENTION: If the price is set more than 20% above market value, marketing takes an average of 372 days. Ultimately, the achieved selling price then amounts to only 85%. (Source: Immobilien Profi No. 85/2016, iib Institut Dr. Hettenbach GmbH)

We at 4 M prepare a comprehensive market value appraisal based on thorough market analyses, location, condition, age and features of your property.

Target Group Analysis and Marketing

Every property is only of interest to certain buyer groups. Therefore, a buyer analysis is indispensable for solid marketing. In order to find the right buyer and achieve the best possible selling price for you, we draw on a wide range of marketing channels. This includes our database of over 35,000 prospective buyers – locally, regionally and internationally. With our social media campaigns, we reach approximately 200,000 users per month. A further highlight is the presentation of all the advantages of your property on around 60 online portals, as well as our national and international agent network. Targeted offline marketing rounds off our services.

Progress Report on the Current Marketing Status

The credo of our daily work with clients is regular reports on the marketing status as well as immediate notification of relevant events, such as purchase price offers, new marketing insights, etc. The same applies to individual coordination in the event of a potentially necessary strategic realignment of the marketing strategy.

Verifying prospective buyers.

Real estate listings frequently attract a large pool of interested parties. At the outset of this process, it is important to qualify the prospective buyers. A professionally operating real estate agent speaks in depth with the client prior to a viewing about the property to be sold as well as about their personal wishes and needs. In the interest of trustful communication between buyer and seller, it is equally important to verify the financial situation of the buyer. This ensures that the efficiency of the viewing appointments is maintained for all parties involved.

Contract negotiation and purchase agreement

Sensitivity is required throughout this process. For many people, purchasing a property is the largest and most important investment of their lives. After all, large sums of money are involved, and sometimes not insignificant differences in price expectations arise. Specifically at this point, contract negotiations must be conducted professionally and moderated in a way that bridges the interests of all parties. The goal is to ultimately agree on a mutual property price. Once buyer and seller have agreed on all necessary key terms, we handle the required preparations around the first draft contract and are happy to recommend reputable contract drafters. In agreement with the seller or landlord, buyer or tenant, and contract drafter, we arrange an appointment for the signing of the contract. With the signatures of all parties, the transaction is legally effective and successfully concluded.

For a private seller, price and contract negotiation is uncharted territory.

We buy or sell your property in Vienna and the surrounding area